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Merc Hall

Four Years Later - An Anniversary to Celebrate!

Four Years Later - An Anniversary to Celebrate!

From the purest of places, it's hard to imagine a few years back to the feelings of anguish of people losing their business, jobs lost, and the gripping feelings of shock induced by the 5 alarm fire that tore through 2 buildings downtown Burlington. For those who were impacted by the devastating loss of the beloved Schuette Daniels Furniture Store, a fixture of the community, it was a major tragedy and one that saddened the town for a long time with many wondering what might come of the historic, vacant charred remains at 425 N. Pine Street.

Today, 4 years later, after months of loving restoration & salvaging its precious original hardwood floors and fabulous brick exterior walls, we open our doors proudly, inviting guests to create memories, celebrate with their loved ones, and honor the rich history the building shares with the town every day. For all of us on the Merc Hall Team, it's about building a business we love, a business that we are enormously proud of, and one that both serves our community as well as far beyond the town's geographic boundaries.

So, from tragedy comes this celebration.  425 N. Pine Street, we salute you. We are approaching our one year anniversary of being open and serving the community, just four years after the fire.

Happy Anniversary to Mercantile Hall and to my awesome Merc Hall Team. This journey is one that I cherish, and I love you all.

- Wendy

 

 

#BurlingtonLove

#BurlingtonLove

Burlington, Wisconsin (for those of you who are not from here or do not know us well) feels like one of the last great all-American small towns. Sure, we were put on the map by one of our homegrown, Tony Romo (yep, he graduated from Burlington High School), so we are kind of a big deal, but we still operate like a friendly and warm small, awesome town. We may not know everyone in town, but quite often it feels like we do. "Oh, hey - will we see you at the parade?" can be heard footsteps away from "Can you ask John to leave my mail at my store instead of my house?"  It is really a beautiful, and dare-I-say 'rare' thing to experience on a daily basis. Growing up in larger urban towns, I can tell you that I personally have never experienced anything like it, which is what makes it such a flame for the little moth inside me. Ok...ok...what does all of this have to do with you?  Let me bring it on home...

Our team (ever growing - yay!!) is made up of locals and near-locals. When you have a question, if we don't know right away, we get on our bat phones to help you get an answer. And if the first person we phone doesn't know, she or he knows someone who does. It is this perfect little safety net of love and solution-getters, gettin' after it - for you. It's really what you want, need, crave when it's your wedding day. Low stressssssssssss.... brought to you by the good people of this All-American small town, Burlington, Wisconsin.

#smalltownlove  #mercanstyle

20 Couples + counting!

20 Couples + counting!

Shout out to the 20 couples who have toured + booked Mercantile Hall already!

Small town love.

Small town love.

Small town love. 

#mercantstyle

#burlingtonlove

Very Special Guests

Very Special Guests

We had such an amazing surprise last weekend. As we were wrapping up an evening tour with an awesome couple from Lake Geneva, we saw a white Cadillac pull up curbside. Out of the driver's door popped a gentleman beaming with a smile and asking if they could come inside the building. I approached the car to open the passenger door to find Rich & Doris Daniels along with their son, Mitch. Rich and Doris Daniels owned Schuette Daniels Furniture until it was destroyed by a fire in 2014.

We were honored and giddy to have these amazing people in our midst. Stephanie and I ushered them inside to tell them all about what we are doing and our plans for what the town will see street-side. They had just visited their first storefront (now Rugan's) and stopped by hoping they could continue their memory lane tour. We were delighted. They walked in, talked with us about our plans, and in an instant we all became caught up in the emotion of the moment. 

We are eager to make Rich and Doris proud - along their kids, family, friends, and peers they brought into the Schuette Daniels family, and we cannot wait to invite all of them in for an official grand tour of the space.

With love, Wendy

 

Additional Information: John Schuette founded the funeral and furniture businesses in Burlington in 1929. He was then joined by staff members Marvin Werth and Richard Daniels in 1948 and they incorporated as a partnership in 1954. Rich and his wife Doris, and many of their 13 children and their spouses were involved in the businesses, which served as tremendous assets for the city.
 

Can you feel it?

Can you feel it?

The space is raw, imperfect and gorgeous. It doesn't require much of anything which is what makes it so special. You feel the elements - brick and wood, metal and iron - in their current state, and they are already giving off an incredibly warm vibe. We met with lighting experts and the ideas they have to create unique events are well, on a scale of 1-10, they are an absolutely wow at the highest level. In the event you don't want to customize, you'll find that the lighting we will feature will be amazing, too. Either way, we want you to be covered by providing you with a backdrop of awesome.

So you're with me so far - the room is hip. Hundo p. But now lets layer on the table 'dressings'. We provide you with light linens, and understated fruitwood chairs with light cushions, neither will compete nor distract from how you dress your tables. From simple candles to breathtaking flowers to vintage accessories, you will be able to create a room that complements your style. And if you do want a tad more customization, the opportunities are endless and we have you covered there, too. Hang industrial pendant lights over each table, or hang cascading greenery trailing from vintage ladders. We have access to reclaimed windows painted with table numbers and specialty cafe/globe lights that when criss-crossed over the room add the most amazing glow. 

So whatever your vision may be, we will work tirelessly to bring it to life. And we can't wait to hear about it, exploring the many options this space can become.

Živeli! (Cheers!), Wendy

True inspiration, a dash of what-if, and now....magic.

True inspiration, a dash of what-if, and now....magic.

We officially kick off construction shortly. And as we gear up for what is surely going to be an exciting time, I want to take a moment to share my thanks and thoughts with the family who came to this building to serve our town every day from 1929 - 2014.

The Daniels family, former (multi-generational) owners of the building and Schuette Daniels Furniture Store, gave so much love and time to the city of Burlington. Your service and commitment to the community inspires me, and I intend to do the same for many years to come.

And so it was, when looking at 425 N. Pine Street and wondering "what if"... What if we take this amazing building and create an exciting place where the community can celebrate? What if we share the love and foster a deep sense of community by shining a light on our wedding district of talented vendors? Well, what if turned into why not, and so began our story.

And now as we turn the page, a little magic is about to occur. Bringing a building ravaged by fire back to life won't be an easy task for our partners, but we've got an amazing crew lined up to - brick by brick, wood plank by wood plank - make Mercantile Hall an absolutely fabulous place. Below is a short list of those who have already come on board through advice, accessibility to beat up ideas, and/or brainpower. Hoping this list grows...

Cheers! (and here we go...!)

Wendy 

Shout out of Thanks to:

Stephanie Heft (Mercantile Hall & all-round Superwoman), Cassandra Spiegelhoff (C. Mae Design), Barb Bakshis (Fox River State Bank), Jackie Zach (Action Coach International), Shad & Kristine Branen (WIN Media), Chef Mike Lavin + Dave Spiegelhoff (Gooseberries), Tom Stelling (Stelling Architects), Nicole Hayes (Rugan's), Amanda Kowalski (Platinum Hair Salon), Ashley Ptak (Bon Bon Belle), Johnell Overgaauw and Ashley French (Wow Event Design), Rob Schenk (Attorney), Mary Lynch (LDV), Shelly Leverenz (Burlington Menswear), Mike Spiegelhoff (Drink, Inc.), Peter Jurgens (Geneva Bay Construction), Becky Erwin (Event Manager, CDW), Jan Ludtke (Burlington Chamber of Commerce), Michelle Petersen (MPC Property Management), Christine Binagi (Vrakas), Erin Ramczyk (Digital Strategist), Devin Ohlsen (ABT Electronics), Scottie Peterson (Ideal Impressions), Jen Sincero (Author), Rose Dolatowski (Burlington Area School District + Coach), Eric Erickson (Klean Keepers), Fred Biasello (Build Corps.), Phil Procter (Procter Insurance), Bob Henney (Henney Construction), and Andrew Lynch and Ryan Heft (husbands extraordinaire).

#mercanstyle #burlingtonlove

The phones are buzzing...

The phones are buzzing...

Wow!

We have quietly begun spreading the word about Merc Hall and the response we are getting already is amazing! While we tell each bride that we are on the eve of our construction phase, that we are super-dee-duper in the beginning stages, AND that they might need a hard hat to tour, not one brave girl has flinched! The excitement tends to overtake us, too as we make our way through this adventure -- so we totally get it. So come on out for a tour and lets totally rock those hard hats!

I thought I'd share some answers to the questions we have started to receive, so that as you build your vision, you can start to see & feel the space in your mind's eye.

So first, we want to provide information about our tables and chairs. We are excited to share that we will have a mixture of custom made industrial farm tables (utilizing local reclaimed barn wood) and traditional round tables that seat 8-10 (for maximum social interaction!). When we let our imaginations run, we see the industrial farm tables used as a head table, or perhaps a statement piece to hold your guest cards or favors in the reception area. They can be used as a gift table, or possibly even a wedding memory table to honor those who aren't able to join you on your special day. They are currently being handmade by a very talented local artisan and renaissance man, and we will publish photos as soon as we can lay our eyes on them. 

Our beautiful chairs work with both table styles seamlessly. They are fruit-wood folding chairs, which subtly blend right into your room without commanding the center of attention. We will provide you with soft ivory linens and chair seat pads, both which can be swapped out for an additional cost should you want to bring in your own color, metallic, or print. There are oodles of combinations and choices out there - lots of fun to be had!

Keep those questions and awesome ideas coming. We love what we're hearing from you and are excited to have your input!

XO, Wendy

#mercanstyle #burlingtonlove

Just the beginning...

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Just the beginning...

Hi Friends! We are excited to share our journey with you as we embark on this adventure to the grand launch of Mercantile Hall next Spring. We are currently in the super fun phase of designing and architecting the guest experience for the event space (we aim to WOW), so if you have ideas you'd like to share with us from your experience or events you've attended, we'd love to hear them! Stephanie and I are huge believers that the more brain power, the better especially when it comes to dreaming and scheming up new ways to make Merc Hall fabulous. So when you're in the neighborhood, we encourage you to stroll by 425 N. Pine Street and peek in the windows from time to time. You will likely find us with a cup of coffee in one hand, and our notebooks in the other, but we will always take time to share our excitement and talk with you about what's happening! We have a deep commitment and passion for our Burlington community, so please stop by and say hi. And if you miss us, simply visit our MH Blog page to keep up with the goings on. Cheers to what lies ahead. The possibilities for what can be celebrated at Merc Hall are endless... 

--Wendy

#mercanstyle #burlingtonlove

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